Casual puzzle games tend to be metaless; I addressed this by designing a full profile, customizable achievement showcase, and progression system to help shepherd players along their journey. KPIs hit — retention, daily engagement.

I built a framework to monetize and add progression to our most divergent and unique feature, making it a smash success. To date, our players clamor for a standalone app with this feature. KPIs hit — revenue.

Worked with UX and product to build and test multiple variants of the store (including layouts, themes, and graphics), ending up with the best performer. This approach was applied to many features. KPIs hit — monetization.

Another market-unique feature, this was a systems-driven design to drive huge upticks in bimonthly revenue by presenting recycled content in a new context at minimum cost. KPIs hit — monetization, retention, daily engagement.