Hi there!

I'm a cross-discipline designer experienced across the spectrum, from monetization and personalization to content and features. With 14 years of experience in games design and leadership starting at the dawn of Western F2P, I’m now looking to share my knowledge with a new team. My career highlights include:

  • Driving success for one of the first big (100k CCU) Western F2P games

  • Establishing strategies that would set the tone for seasonal content releases

  • Independently developing features that would later become genre norms

  • Building systems that tripled the revenue of a live product

My approach to design combines analytics (science) with intuition (art) to build approachable and robust products—in other words, I believe in being data-informed, but not data-driven. My design ideal is an accessible core wrapped in rich frameworks—low floors & high ceilings to widen the funnel.

I am an experienced leader that believes in taking a humanistic approach to management and leadership. Getting buy-in is my specialty; I’m only passionate about something that deserves it, and I use that to fire up my team. This has served me well both at indie startups and with directing teams of 50+ at AAA studios.

I’ve been looking for my next challenge and would love to see if we're a mutual fit!